On Title and Subtitle Redundancy
Thoughts on author term stuffing, specious claims, and lack of imagination.
You needn't run a hybrid publisher to know that nailing the title-subtitle combination is essential and really freakin' hard. Think art more than science.
Generative AI tools today make it easier to brainstorm than ever. That's not to say, though, that plenty of books with clunky monikers don't hit the shelves.
As I explain in today's post, they most certainly do.
Lack of Imagination
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