Conspicuous Absences
Omitting blurbs on your first nonfiction text won't do you any favors.
Tag: Marketing
Posts with this tag focus on how to best promote your book.
Is Your Book an Asset or a Liability?
A little yarn about how discerning folks will view your titles down the road.
The Incredulous Math Behind One Book's Amazon Reviews
Authors who goose them look unscrupulous to those in the know.
The Better Book Question
How many copies have I sold? That's one way to assess your success. Asking another one often makes more sense.
The Myth of the Necessary Reader Confusion
Certain books' subjects require feeling perplexed while reading them, right? In a word, no.
Be Wary of Bestseller Claims
Overly generic ones engender the same suspicions as their overly specific counterparts.