Is That All You Got?

Why discerning readers ask a simple question that every nonfiction author dreads.

Is That All You Got?
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Succession is a phenomenal show about truly horrible people. The minute you start to empathize with one of them, that person does something despicable. Only Tom Wambsgans is remotely sympathetic, and he's hardly a saint.

Perhaps there is no more loathsome character on the show than Jeremy Strong's Kendall Roy. In a particularly brutal scene from season two, a recently terminated Vaulter employee spits in his face. In response, a numb Roy simply asks, β€œIs that all you got?”

In today's post, I'll examine that unfortunate five-word question in the context of prescriptive nonfiction books.

The Stars Must Align

I've said for nearly two decades that writing is easy. Marketing is hard.

Just ponder the sequence of events that has to take place before someone reads your magnum opus in its entirety. It's no overstatement to claim that the stars must align.

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