Be Wary of Bestseller Claims
Overly generic ones engender the same suspicions as their overly specific counterparts.
Tag: Marketing
Posts with this tag focus on how to best promote your book.
How Much Text Should You Put on the Back of Your Book?
Eager first-time authors often make the same mistake I did. Don't.
The Great Author Substack Question
The pros and cons of the most popular newsletter tool out there.
The Mystery of the Bulk Book Sale
Why did your title suddenly sell dozens of books? Ask a better question.
Every Book Project Is Different
The precise path to publication is never the same—and it shouldn't be.
The Five Levels of Non-Fiction Author Marketing
You can spend nothing or oodles of cash promoting your book. Here's a useful taxonomy to help you get your head around costs, time, and effort.