The Long-Tail Benefits of Professional Nonfiction Books
Good things can happen years after your title hits the shelves if you put the time and effort in.
Tag: Marketing
Posts with this tag focus on how to best promote your book.
Serious Books Only
Thoughts on a near collaboration this year, an HBO show, and preserving the integrity of my boutique hybrid outfit.
On Author Contrivances
Falling in love with your cute book title and peppering your pages with its references is understandable. It also irritates your readers.
On Book Pricing Gaffes
Independently publishing your book means that you can set its price—and make a gigantic mistake in the process.
Conspicuous Absences
Omitting blurbs on your first nonfiction text won't do you any favors.
Is Your Book an Asset or a Liability?
A little yarn about how discerning folks will view your titles down the road.