The Author as a Chief Product Officer
Think that others will shepherd your book through the process? Think again.
Wikipedia defines a chief product officer as follows:
a corporate title referring to an executive responsible for various product-related activities in an organization. The CPO ... focus(es) ... on bringing the product strategy to align with the business strategy and to deploy that throughout the organization. They are most common in technology companies or organizations where technology is now a large part of the way they serve customers (such as banks and newspapers).
In a nutshell, the person who occupies this role in a company represents the face of the product to the public. If the sounds challenging, trust your instincts. (Just ask many of the former execs at Twitter.)
