Author Horror Story #6: Sticker Shock
A scribe's enthusiasm disappears the minute he sees what his publisher will charge for his book.
Adrian's first self-published book about branding did surprisingly well in 2006. No one would call its design, editing, and title stellar, but the title sold a respectable 3,000 copies—far more than what experts said he would. Despite its warts, Adrian more than recouped his production costs. Maybe he could make a living writing books or at least create a viable source of passive income.
Even better, all of a sudden, traditional publishers were interested in his ideas. In a word, they saw upside. Ultimately, Adrian inked a deal with Foo Press for his second release. (No, that's not the real name. Guess what band I'm listening to as I write this post?)
