Reimagining non-fiction books.


Powerful applications that organize, save time and money, and ultimately deliver powerful results.

Man is a tool using animal. Without tools he is nothing; with tools he is all.

—Thomas Carlyle

Many if not most publishers pretend that it’s 1998—and act accordingly. As such, they rely almost exclusively upon stalwarts such as email and Microsoft Word.


Racket Publishing takes a decidedly different tack. It uses contemporary content-creation, project management, communications, and collaboration tools that fall into the following buckets.

Preferred Tools

The following powerful and user-friendly applications make collaboration and the writing process fun.

There. I said it.

Research, Planning, Note-taking, & Project Management

Notion shines on many fronts, but especially as a research ingestion engine. It allows project participants to easily add interesting links, images, podcasts, videos, and the like. As a research tool, it’s the bee’s knees. Its automations save everyone time, increase data quality, and minimize grunt work.

The result: Clients and partners spend less time on administrative matters and more time on producing a professional book. In fact, Notion is so powerful that it typically obviates internal collaboration hubs, such as the ones in the next section.

General Communication & Collaboration

As hundreds of millions of people already know, Zoom works well for video calls.


For finding mutually convenient times, Calendly rocks.

Content Creation

Racket’s über-talented designers lay out our books via Adobe InDesign. Clients can use tools such as Canva to create mockups of figures and covers of their books to save on related costs.

Quick Summaries

Squadcast, Otter.ai, and their ilk can quickly transcribe and summarize interviews. Using tools such as these is a no-brainer.

ChatGPT does a decent job recapping articles, but it’s foolish and even irresponsible to use it as a primary writing or research source. If everyone can access it, then how will it make your book any different than myriad others? Ditto for Bard, Claude, and the rest of the lot. (Pro tip: It won’t.)

If this concern doesn’t bother you, then we probably shouldn’t work together. Racket clients want to write books that really matter.

Others (as Needed)

Managing complicated probjects via  email and spreadsheets is a recipe for disaster.

If you’re wedded to Basecamp, Todoist, Trello, or another proper project management tool, we can be flexible. Make no mistake, though: Managing complicated projects like publishing a book via email, Microsoft Excel, or Google Sheets is a recipe for disaster—and Racket won’t be a party to it. Writing a quality text is hard enough; there’s no sense in amplifying the difficulty by refusing to embrace modern applications.

There. I said it.

Loom is ideal for creating quickie videos, although Slack, Zoom, and MS Teams all now ship with that functionality.