The Author as a Chief Product Officer
Think that others will shepherd your book through the process? Think again.
Tag: Marketing
Posts with this tag focus on how to best promote your book.
The Non-Fiction Advantage (and Disadvantage)
Thoughts on timing and sales for the two different genres.
For Whom? The Importance of Writer Personas
Why non-fiction authors should rely upon a popular tool in the software-development world.
Should Authors Leave Twitter?
It sucks, but complete disengagement from the embattled social network isn't wise.
On Books and Oceans
Thoughts on similarities between the two.