Conspicuous Absences
Omitting blurbs on your first nonfiction text won't do you any favors.
Poking around Amazon the other day, I saw a new sales book from a rookie author. She is a seasoned, forty-something trainer and coach who worked with a hybrid publisher. She neglected to include any book blurbs. Ditto for her website.
Today's post explains why the omission is a major gaffe.
Explanations
At least Author X isn't alone. A lack of endorsements is particularly common among self-published titles. In my experience, one of two factors is at play here.
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