On Book Pricing Gaffes
Independently publishing your book means that you can set its price—and make a gigantic mistake in the process.
Authors who work with traditional publishers almost always forgo any control over the price of their books. As I've written before, the resulting sticker shock can be downright jarring. But are unrealistic prices the sole purview of the old guard? That's the question at the heart of today's post.
Bits vs. Atoms
You needn't be a publishing expert to understand the economics of ebooks compared to their physical brethren. In a nutshell, it's bits vs. atoms. With the former, authors and publishers avoid the following costs:
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