The Author as a Chief Product Officer
Think that others will shepherd your book through the process? Think again.
Phil Simon
The Non-Fiction Advantage (and Disadvantage)
Thoughts on timing and sales for the two different genres.
New Racket Title Coming
Reimagining Payments arrives later this year.
For Whom? The Importance of Writer Personas
Why non-fiction authors should rely upon a popular tool in the software-development world.
Should Authors Leave Twitter?
It sucks, but complete disengagement from the embattled social network isn't wise.
Complimentarity
Thoughts on follow-up books or—better yet—conceiving of a series.