The Five Levels of Non-Fiction Author Marketing
You can spend nothing or oodles of cash promoting your book. Here's a useful taxonomy to help you get your head around costs, time, and effort.
Tag: Publishing
How Notion Benefits Authors
If you're not using it, you're missing out on all sorts of goodies.
On Gates, Books, and Priorities
Thoughts on a monumental personal and professional decision.
Legacy Publishers' Shrinking List of Responsibilities
Authors have to increasingly pick up the slack.
Simon's First Law of Case Studies
When telling stories, striking a balance is essential.
The Benefit of Boutiques
Why growth isn't the priority at Racket Publishing.
