The Wow Test
A simple way to vet potential ghostwriters.
A Google query for "find a ghostwriter" returns boatloads of results. Sadly, I can't tell you how many because the world's most popular search engine recently nixed that functionality. (As a proxy, Bing returns more than 10 million entries.) In this post, I'll offer some advice about how to choose the right one.
Selection Criteria for Your Future Ghostwriter
Experienced ghosts cost a pretty penny. (Double that for ghostwriters that have penned true bestsellers.) As the old bromide goes: Fast, cheap, and good—pick any two of the three. If you're only willing to pay the bare minimum, expect commensurate results.
It's worth your while to do your due diligence, but there's a catch: Most ghostwriters don't publicly advertise their clients. And there's the rub.
If you're considering a specific ghost (including me), ask for private introductions to previous clients. When speaking with them, abide by what I call The Wow Test. Here's the money question to ask those folks:
Did the ghostwriter's work wow you?
