The Benefit of Boutiques
Why growth isn't the priority at Racket Publishing.
Long before websites like Etsy arrived, boutique brick-and-morter stores offered eclectic selections of sundries. I'm talking about one-of-a-kind items unlikely to pop up everywhere else. People looking for a generic blanket or office chair were best served by visiting Walmart, Target, or another big-box retailer.
Consulting Parallels
I was thinking about the difference between these two types of shops the other day.
In the consulting world, Deloitte, Accenture, and massive firms can handle any project—or at least they claim they can. By contrast, boutique shops specialize in a niche and typically reject projects outside their domain expertise.
Does the same dynamic exist in publishing?
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