Revisiting My Unifying Theory of Business
A post on authors' willingness to embrace contemporary tools—or lack thereof.
Before I fancied myself an author, I paid my bills by helping companies implement new systems. During that decade, I developed a simple theory of business. Everyone falls into one of the following three groups:
- Those that get it.
- Those that don’t get it but want to get it.
- Those that don’t get it and don’t want to get it.
In today's post, I'll put that theory to the test against authors and their willingness to embrace new tools. I'll be referecing the comments from my article on Jane Friedman's site about the power of Notion. (I'll also reference some of the opinions readers expressed in her LinkedIn post.)
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