The Case for Advance Review Copies
Thoughts on the benefits of going old school.
You've nearly burned your eyes out staring at the screen. You've meticulously pored over every endnote, footnote, and heading. You understandably want to send this bad boy to the printer, start selling your book, and begin earning sales.
Print it out—ideally as a physical book, not just at FedEx Office. Odds are you'll be surprised at what you find in advance review copies.
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