On Tennis Rackets and Publishing Tech
Parallels between legacy publishers and a '70s legend who tried to pretend that the world remained stagnant.
In January 1983, tennis legend Björn Borg retired at the remarkably young age of 26. To call the move unexpected was an understatement. The word shocking is more apropos. He subsequently claimed that his life had become a circus.
The Swede decided to attempt a comeback in April 1991 at the age of 34. As you'll see in the video below, it did not go well.
A Different World
Borg's comeback did not go well.
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