The Unreasonably Hospitable Publisher
How Racket embraces a book ostensibly about the restaurant industry.

The new season of The Bear drops soon, and I can't wait. The show revolves around an eponymously named Chicago restaurant, and Forks is arguably its best episode. IMDB gives it a 9.7.
Here's a quick synopsis: Ebon Moss-Bachrach's character, the volatile and stubborn Richie Jerimovich, finally buys in. He suddenly makes fundamental changes to his life. It's freakin' amazing to watch.
And now a clip:
At one point, Richie starts reading Will Guidara's bestseller Unreasonable Hospitality. (I'm nearly finished with the audiobook myself.)
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