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The Case for Advance Review Copies

Thoughts on the benefits of going old school.
Oct | 18 | 2022
  Oct | 18 | 2022
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BY Phil Simon
  Phil Simon

The Case for Advance Review Copies

Thoughts on the benefits of going old school.
Phil Simon
Oct | 18 | 2022

The Case for Advance Review Copies

TL;DR: Thoughts on the benefits of going old school.
Phil Simon
Oct | 18 | 2022

You’ve nearly burned your eyes out staring at the screen. You’ve meticulously pored over every endnote, footnote, and heading. You understandably want to send this bad boy to the printer, start selling your book, and begin earning sales.

Don’t.

Print it out—ideally as a physical book, not just at FedEx Office. Odds are you’ll be surprised at what you find in advance review copies.

The Case for Author Experiments

Here’s what I found for Low-Code/No-Code: Citizen Developers and the Surprising Future of Business Applications

Simon Says

Beyond finding errors, there’s another benefit to going old school: Send physical copies to would-be blurbers is a nice touch. Anyone can forward an e-mail with an attachment or Dropbox link. You’ve given them atoms, not bits. I suspect that these folks will appreciate the gesture and the time away from a screen.

Source: UHC

Oh, and they may find a few errors themselves.

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